The Generation Gap

Tin Sheets Marketing Leave a Comment

On my usual morning browse through Facebook, I came across a post linking to the Gray Report, written by W. Blake Gray, the self-proclaimed “Best Blogger/Online Wine Writer (in the World!)”, in which he opines on digital marketing in the wine world. After reading the report, I had the feeling (as did the wine industry leader that posted the link on …

The Evils of Tasting Notes

Tin Sheets Marketing, Tasting Room Leave a Comment

Here is a story that we put together for our partners over at Vin65!  Find out why your tasting notes are killing your conversion rates. These Are Not the Tasting Notes You’re Looking For… Tasting notes are an important part of a winery tasting experience. Most wineries provide visitors with a tasting menu that contains at least a small amount of …

Content is King

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One of the many challenges of running a winery is marketing. The first step to a solid marketing plan is creating your elevator speech, a term that you no doubt have heard a million times. But, what is it? Well, it really boils down to this: what makes you unique? Are you the first winery that is run by the fifth generation, while canning your wines …

DTC FTW

Tin Sheets Marketing, Sales Leave a Comment

I want to start by saying that I love Vin65. They have been quietly spearheading the revolution in DTC (direct-to-consumer) wine sales in the face of giants like Amazon and doing it in a hugely innovative way, namely through decentralization. Unlike Amazon that continues to centralize by buying fleets of trucks to preform their own last mile delivery services or fleets of planes to perform first mile delivery. Simply …