5 Ways to Use Data to Improve Your Customer Experience

Tin Sheets Marketing, Sales, Tasting Room Leave a Comment

We recently wrote a guest blog post for our partners at WineDirect. Learn how data can help you cultivate great relationships with your customers. Your guests are talking, but are you really listening? As a winery owner, manager, or team member, you know that one of your most valuable assets is the consumer; and that providing an unforgettable, positive experience …

The Generation Gap

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On my usual morning browse through Facebook, I came across a post linking to the Gray Report, written by W. Blake Gray, the self-proclaimed “Best Blogger/Online Wine Writer (in the World!)”, in which he opines on digital marketing in the wine world. After reading the report, I had the feeling (as did the wine industry leader that posted the link on …

The Evils of Tasting Notes

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Here is a story that we put together for our partners over at Vin65!  Find out why your tasting notes are killing your conversion rates. These Are Not the Tasting Notes You’re Looking For… Tasting notes are an important part of a winery tasting experience. Most wineries provide visitors with a tasting menu that contains at least a small amount of …

Free Money!

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As of the very second that I am typing this story there have been 333,920,235 tweets posted today. Since I wrote the previous sentence, there have been another couple of hundred thousand tweets. Check it out for yourself, here. There are (as of July) 8,796 photos uploaded every second from over 200 million users on SnapChat. 30% of all internet users …

Content is King

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One of the many challenges of running a winery is marketing. The first step to a solid marketing plan is creating your elevator speech, a term that you no doubt have heard a million times. But, what is it? Well, it really boils down to this: what makes you unique? Are you the first winery that is run by the fifth generation, while canning your wines …

DTC FTW

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I want to start by saying that I love Vin65. They have been quietly spearheading the revolution in DTC (direct-to-consumer) wine sales in the face of giants like Amazon and doing it in a hugely innovative way, namely through decentralization. Unlike Amazon that continues to centralize by buying fleets of trucks to preform their own last mile delivery services or fleets of planes to perform first mile delivery. Simply …